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Showing posts with the label Boomers

Before you quit Social Media as a Business Owner

As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.  ​ That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc.  Once you’ve gathered some data, compare it to the business goals. Mhmm… you know I advocate for Goal setting because it’s critical in measuring results !   To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “How did you hear about us? ” This is a valuable questi...

What A "Domain Name" Means For Your Business

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By: Kayla McDonald  At first glance, many houses may look identical on the same street. Someone new to that neighborhood  probably would mistake one home from the next. Similarly it's just as easy for business owners to confuse the meaning of a domain and website - however they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence  - especially if you want to sell things on the website!   A domain name and website have a close relationship because they work together to display information on the internet. Here's what you need to know... A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain name like your home address and the website as...